YÛGEN

Within traditional Japanese aesthetics we are talking about a feeling that is very difficult to explain in words due to the depth that it contains within itself. YÛGEN is one of these magical words that envelop everything it touches in a halo of mystery and, on this occasion, also acts as an inspirational element that seduces us and invites us to lose ourselves in a dreamy imaginary in which Nature, Art and Fashion interact. YÛGEN is that uncontrolled emotion that humans experience before the immensity of a starry sky or the pleasure of delighting in the evocative majesty of a work of art. It is that feeling of subtle elegance that a woman experiences before a creation, filling it with life and feminine essence when it comes into contact with her own skin. A spell, a passion… YÛGEN is ultimately the contemplative ecstasy that comes from the love of beauty.